Top Eco-Friendly Clothing Brands in India: Sustainable Fashion Choices.

Eco-Friendly Clothing Brands in India: You Need to Know

Introduction

Eco-Friendly Clothing Brands in India today,s world of sustainablilty fashion is not just limited to style and trends. It has now become a responsibilty. The fast-changing fashion industory has had a serious impact on the environment which is dangerous for climate. Excessive consumption of water, toxic chemicals and use of plastic based clothing have increased pollution.

This is why eco-friendly or sustainable fashion brands are becoming increasingly popular. These brands offer safer options for nature then conventional fashion.

Importance of Eco-Friendly Clothing

The main aim of eco-friendly fashion is to reduce the negative impact on our environment. This means that these brands use organic and recycled materials. Also, the production process of these brands focuses on minimising the use of energy and water.

Important facts: Eco-friendly clothing brands in India

Water Conservation: Organic cotton production can save up to 90% of water compared to conventional production of cotton.

Avoidance of chemicals: Organic clothing does not use chemical fertilisers and pesticides.

Natural dyes: Eco-friendly brands use natural dyes, which are safe for both the skin and the invironment.

Leading Eco-Friendly Clothing Brands in India

Doodlage

Doodlage is progressive eco-friendly brands of India. That makes clothes using factory waste.

USP

  • Use of recycled and upcycled materials.
  • Stationary and packaging made from waste generated during production.
  • Products: Kurtas, scarves, and jackets.
  • Location: Delhi, India

Doodle has not only promoted sustainable fashion but also given in unique twist to a fashion.

Unirec

Unirec is a eco-friendly brand that makes apparel from recycled polyester.

USP

  • Use of waste 12 plastic bottles to make 1 t-shirt
  • The quality of the fabric is high and durable.
  • Products: T-shirt, jackets, and trousers.

Unirec recycled plastic waste as well as reduces carbon emissions.

Upsana

The eco-friendly upsana brand, based in Auroville, Tamil Nadu, is set an exaxmple of sustainable fashion.

USP

  • Use of organic materials and natural colors.
  • Social initiatives like ‘Kaapas’ and ‘Sunamika’.

Upasana helps combines Indian traditions with modernity.

Bhoom

The bhoom brand produces clothes from natural materials and bamboo fiber.

USP

  • Use of bamboo and organic cotton.
  • Clothes are completely biodegradable.
  • Products: Underwear, home decor, and daily wear.

No Nasties

No nasties is a Goa-based brand that uses 100% organic cotton and fair trade materials.

USP

  • All products are eco-friendly
  • Their production process has no carbon footprint.
  • Products: T-shirts, dresses, bags.

Benefits of Adopting Eco-Friendly Fashion

Environmental protection: Sustainable brands produce fashion products without harming the environment.

Safe for skin: Organic fabrics and natural colours prevent allergies and skin problems.

Support traditional artisans: Eco-friendly brands provide employement to local artisans and weavers.

Reducing waste: Upcycling and recycling techniques reduce fabric waste.

How to Buy Eco-Friendly Clothes

Check the authenticity of the brand: Look for cetifications like GOTS (Global Organic Textile Standard).

Read the blabel: Make sure the fabric is made from organic or recycled materials.

Choose local brands: This will produce carbon emissions during transportation.

Avoid extra shopping: Buy clothes only as per requirement.

Growing Trend of Eco-Friendly Fashion

Eco-friendly fashion in India is not just a trend but a sign of moving towards a sustainable lifestyle. While on one hand consumers are becoming conscious of their fashion choices, on the other hand brands are making their production process eco-friendly.

Impact of Eco-Freindly Brands on Society

Promote local employement: Eco-friendly brands work with traditional artisans and weavers, thereby increasing emploment opportunities in rural areas.

Rural develpoment: Organic farming, which is essential for eco-friendly clothing, help farmers to cultivate without chemical fertilizers.

Positive impact on health: Organic clothing is safer for the skin and reduces health problems compared to synthetic clothing.

Government Initiatives for Eco-Friendly Clothing Brands in India

The govt of india has also taken several steps to promote eco-friendly fashion.

Swachh Bharat Abhiyan: Under the campaign of swacch bharat abhiyan, upcycling and recycling of clothes is being encouraged.

Promotion of organic farming: Farmers are being given subsidies for organic cotton production.

Support for startups: Startups working in eco-friendly fashion are being given funding and technology support.

How to make Eco-Friendly Fashion a Part of Lifestyle

  • Buy high quality durable fabrics instead of cheap and less durable fabrics.
  • Use old clothes in a very new style.
  • Choose brands that recycle their products.
  • Choose natural fabrics like, cotton, bamboo fiber, and linen.

FAQ’s

What is eco-friendly clothing?

Eco-friendly clothing is one that is made from organic, natural, or recycled materials. These fabrics are produced without harming the environment.

What fabrics are useful for eco-friendly fasshion?

Organic cotton, bamboo fiber, lines, hemp, and recyvled polyester are the most commonly used is eco-friendly fashion.

How is eco-friendly clothing different from conventional clothing?

Eco-friendly clothing uses natural dyes and materials and consumes less water and energy. On the other hand, conventional clothing can harm the environment by using chemical dyes and more resources.

Are eco-friendly clothes expensive?

Yes, these clothes are usually a little more expensive than conventional clothing, as they use natural and sustainable materials. Also, they offer higher quality and longevity.

Which eco-friendly brands are popular in India?

Brands like, doodlage, unirec, upasana, and no nasties are popular for eco-freindly fashion in India.

What should be kept in mind while buying eco-friendly clothes?

  • Eco-friendly certification (such as GOTS).
  • Clothing material (organic or recycled).
  • Environmental commitmment of the brand.
  • Sustainable production process.

Are eco-friendly clothes stylish?

Yes, eco-freindly brands design stylish and modern clothes keeping in minf the fashion trends. You can wear these clothes on any occasion.

What are the best platforms to buy eco-friendly clothes?

  • Official website of brands, doodlage, no nasties, unirec.
  • Online marketplaces, Myntra, Amazon, Flipkart.
  • Local sustainable fashion stores near you.

Conclusion

Eco-friendly fashion brands in India not only a responsibility, but it is the beginning of a new lifestyle. It is beneficial for our environment, society, and health. Brands like, doodlage, Unirec, Fabindia, No nasties are doing great work in this direction.

Now is the time for all of us to include eco-friendly products in our fashion choices and move towards a better and sustainable future with eco-friendly fashion brands in India.

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